Meet Our Scent Expert - Jorg Hempenius!

by Liselotte Roosen

Jorg is specialized in the creation of smells, particularly for artworks and he has already done some impressive work for other exhibitions. For example, he created smells for the Stedelijk Museum and the Van Gogh Museum in Amsterdam, the BDMuseum and Museon in the Hague, and the Van Abbemuseum in Eindhoven. He also works with special scent equipment that help distribute the scents in an optimal way for the best experience.

We are very happy and lucky to have Jorg on our project. He created the smells we needed for Pollution Pods in record time (just a few days) and with immaculate precision.

Adding smells to artworks adds another dimension to it; another layer. Our sense of smell is an important component for our survival and it has evolved over thousands of years to carry messages and act as a form of communication. For example, smells can help us distinguish which foods are edible or safe, whether there is a fire or whether the ocean is nearby. Smells therefore also influence our thoughts, associations and emotions, even when we don't always realize it.

The scents that Jorg has created for our project are not necessarily pleasant ones, because the artwork is about human impacts on the environment. Some of the smells also occur naturally while others are completely man-made, but the reason the selected smells are featured so prominently in the locations we have selected for the pollution pods is due to human behavior in every case.

Come and experience the smells for yourself and see what effect it has on you. We would love to hear your thoughts as well!


To find out more about Jorg, check out the following links:

News: #Artsmellery
Artsmellery Youtube

Aroma Jockey:

Iscent Geurmarketing
Gildenveld 14-a
3892 DG Zeewolde
Tel. +31619606447